Bēcü is all about promoting people rather than products. He's your best friend and will always be by your side no matter what. He loves your imperfections, because they make you, YOU.

Be Cool Be You, LLC is an official benefit company. Our company is dedicated to making a positive social and environmental impact. Our purpose is to positively impact and change communities. We inspire and give youth the tools to express themselves creatively, improve their environments and develop personally.